Portfolios With a Purpose
Nov 14 - 20245 min read

It’s Good to Be Different

To stand out in investing, being different isn’t just acceptable—it’s often necessary. However, standing out has both advantages and disadvantages....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Oct 17 - 20246 min read

S&P + Go to Sleep

US equities are quietly having one of their best years since the 90s. If you look at the S&P 500’s performance over the past 20 years....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Sep 19 - 20248 min read

Adapting to a More Correlated World

Market dynamics change over time, and past relationships that may have existed for decades or longer can change. The key to portfolio construction is understanding whether it is a short-term aberration or a more permanent change. ...

Craig Basinger

byCraig Basinger

Portfolios With a Purpose
Aug 15 - 20247 min read

Always On

As the summer months roll on, many of us find ourselves thinking about vacations from the demands of our profession. Some professions can clock out, but if you're reading this, you understand markets never sleep, which requires constant attention....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Jun 13 - 20249 min read

Not Dead, Just Evolving

Throughout the past couple of years, there has been a surge in headlines that the classic 60/40 portfolio is dead. But, it's not dead; this is simply a cycle we have seen before, but with any challenging period comes the opportunity to evolve....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
May 16 - 20247 min read

Dividend Divergence

Higher yields, inflation, and growth gyrations have increased performance dispersion in the dividend space. We believe a more active or rotational approach to dividend investing has become more optimal....

Derek Benedet

byDerek Benedet

Portfolios With a Purpose
Apr 11 - 20248 min read

Optimization

When it comes to portfolios, you often hear the term "optimize" thrown around, but what does it really mean to "optimize” a portfolio?...

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Mar 14 - 20246 min read

High-Quality Investing

The fundamental truth in investing is that no matter your expertise, you won't always make the correct call, whether it's a company or an overall portfolio tilt. Nor should you want to....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Feb 15 - 20248 min read

The Silent Winner

The media narrative has not changed much since the beginning of the new decade. Technology commentary continues to dominate the media headlines, and who is to blame them?...

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Jan 11 - 20246 min read

Balancing Act

From the outside looking in, the lifestyle of a portfolio manager typically looks very attractive. This belief stems from the dynamic nature of the role, which includes the benefit of individual financial acumen, the opportunity to shape the lives of Canadians....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Op-Ed
Market Ethos
Nov 10 - 20239 min read

Active vs Passive

The debate between passive and active is not something new. There are strong arguments that can be made for both sides, but in our eyes, there does not necessarily have to be a clear winner of this battle....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Oct 05 - 20237 min read

A Little Off the Cuff

Few things compare to the feeling of stepping out of your tailor’s shop in a perfectly fitted ensemble, be it a finely tailored suit or an elegantly crafted dress. It’s that singular moment when your attire aligns with you, and you enjoy the unique sense of being tailor-made for distinction....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Sep 08 - 20237 min read

Factoring It In

Whether it’s monitoring the macro environment, ensuring you are invested in the right products, achieving the desired asset allocation, or simply feeling compelled to trade because you haven’t in a while, designing and maintaining portfolios is never a simple task. ...

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Aug 03 - 20236 min read

Know What You Own Part III: Fixed Income

Just like an anchor keeps a ship stable and secure in turbulent waters, fixed-income investments serve as a stabilizing force within investment portfolios. In rough seas, equity investments can experience significant fluctuations, and in those times of turbulence, everyone needs an anchor....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Jul 06 - 202310 min read

The Art of Due Diligence

Fund manager due diligence is a vital step in the investment portfolio process. The best part about investing today is that the tools for the portfolio are more accessible than ever, but with that comes much more complexity....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Jun 05 - 20237 min read

Know What You Own Part II: Equities

If portfolio construction is akin to manufacturing an automobile, the equities are, without a doubt, the engine. Equity is the piece of the car that most often makes the portfolio go, and the engine has never promised a smooth ride....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
May 01 - 20237 min read

Know What You Own Part I

In a rather secluded industry, we aim to set the tone by being as transparent as possible about how our team builds and monitors multi-asset portfolios. With that transparency, we strive to achieve a more comprehensive investment experience for the advisor and, ultimately, the end client....

Brett Gustafson

byBrett Gustafson